Qual è la tipica espressione utilizzata da chi è a conoscenza di una preziosa informazione, mista tra segreto e pettegolezzo, di cui non vuole rivelare la fonte? “Un uccellino, mi ha detto…” Ed ora il buffo e minuto uccellino azzurro parla realmente nella rete ed è il veicolo di conoscenza.

Twitter è un sistema di comunicazione diretta che si basa sulla volontà di condividere con tutti i contatti ciò che si sta facendo in quel preciso istante e di conoscere, nel contempo, le news degli altri utenti.

Faccio finta di lavorare, ma oggi non ho proprio voglia…”

Scrive un dipendente su Twitter

“Sto pensando seriamente di licenziare i dipendenti meno produttivi!!!”

Scrive un capo su Twitter

Ogni messaggio impostato su Twitter deve avere la lunghezza massima di 140 caratteri, ma quale frase può essere più efficace di un “tweet” (cinguettare) altamente incisivo in cui la tendenza alla brevità si unisce al sarcarsmo o all’umorismo?

Twitter e posta elettronica hanno molto in comune: il cinguettare virtuale, se ben utilizzato, può essere un ottimo strumento per l’email marketing.

L’email ha l’oggetto, Twitter ha il tweet. Un’email ha un testo, Twitter ha un link ad una pagina di destinazione.
Come l’email, Twitter è un sistema di messaggistica che permette di raggiungere direttamente i clienti e dà loro la possibilità di rispondere o di inoltrare (retweet) il messaggio ad altri secondo gli stili canonici del viral marketing. Il processo per cui si sceglie di seguire i post di un utente o di bloccare la visualizzazione dei messaggi è molto simile alle procedure di sottoscrizione e di deiscrizione dell’email marketing.

Lo sforzo maggiore dovrebbe essere speso nell’integrare Twitter con gli altri canali di comunicazione e in primo luogo con le proprie e-mail. É infatti possibile promuovere il proprio URL di Twitter nelle email inviate, spiegando eventualmente quali sono i vantaggi che nascono nel seguire news aggiornate e puntuali (informazioni privilegiate, offerte speciali, sconti…) o incoraggiare i destinatari della propria newsletter a condividere le vostre informazioni con altri utenti.

Il successo di questa integrazione nasce dalla palese volontà di umanizzare il proprio brand: ci si rende prossimi ai clienti, si crea un rapporto confidenziale, immediato, esclusivo.

Twitter e l’email marketing hanno un sovrano comune: i contenuti! I messaggi devono destare l’interesse dei lettori. É necessario comprendere quali informazioni inserite possono essere percepite come un valore e risultino utili o divertenti.
Se i contenuti non sono interessanti non importa se si utilizzano gli strumenti dell’email marketing, Twitter, o il proprio sito web: la campagna pubblicitaria non avrà successo!

Simona Ibba

Simona Ibba è Business Development Manager della piattaforma per l’invio di newsletter Infomail.

Article Source:http://www.articlesbase.com/email-articles/twitter-e-email-marketing-non-un-semplice-cinguettare-1721326.html

Creating leads can be tough for any email marketing program. Leads are your bread and butter for email marketing, but often how you handle these leads can dramatically improve how well your program works.

This guide gives you 5 email marketing problems you might be having. Read them all, because after each problem you get a clear solution.

Problem 1: Preferences

Typically, you want to treat your leads correctly, not all the same, but all different. One of the best ways to do just that is to create a preference center so leads can easily change what they receive from you. It’s a major problem for many companies who don’t see merit in spending time and dollars on customer preferences. You can avoid this mistake by creating a simple preference center.

So the solution? Create a preference center with two forms: an update page and a unsubscribe page. Why unsubscribe? Actually, it’s not always a bad page to have.

First, the update page is for leads who want to continue getting emails, but want them in a different way. It may be they like your weekly newsletter, but never have time to read your breaking news/new products page. This way you customize your email leads based on what they want from you. It makes buyers happy.

Second, the unsubscribe page is just a reality of the business, but fear not, there are ways to use it to your advantage. An unsubscribe page allows leads to stop getting emails, but it also gives you another chance to sell them on your emails. Use the unsubscribe page to highlight how valuable your emails are, and buyers may think again.

Problem 2: No Expectations

What do your leads want from you? Usually, when they signed up with you they had some expectations: you promised something. You need leads who can expect high end material from you. That’s what you want,but many companies choose to ignore expectations.

The solution is simple: meet or exceed what their expectations are. Don’t say things you can’t back up. Cultivate your leads by understanding their expectations, selling them on what you bring to the table, and then matching your promises with proof. This means describing your email content, goals, and value to leads.

Problem 3: Mailing Frequency

You either 1) mail too frequently and annoy leads or you 2) mail too little and don’t capitalize on your chance to sell to them. Not all email programs fall into these categories, but many do.

The problem is email marketing is a separate discipline, where “more” is annoying and a “little” is forgettable. While in some marketing forms more is better, if a business started mailing you  letters every single day, or mailed to you once a year, would it always succeed?

The solution is not as simple as more or less. You need to use technology to improve your ratio of emails per leads. You should track metrics like clickthroughs, bounce, and unsubscribe. You should also note other metrics such as total revenue per campaign,average revenue per email, and revenue per order. This will answer your questions immediately. And if you’re getting a lot of spam complaints, slowing down your mailing frequency could help.

Problem 4: Ignoring Feedback

This one is pretty simple: listen to buyers. Buyers care about how businesses treat them, they respect brands who help them, and they come back to businesses who listen to them. That means, even if you get a lot of feedback, to build a positive atmosphere. Remember, in a social media marketing and word of mouth world, one happy customer could double in seconds. Email marketing is about relationships.

Problem 5: Timing Problems

The final problem is about getting your timing for emails wrong. This corresponds to frequency in some ways, but also in urgency. If you send urgent emails every single day, buyers tend to glaze over the material. If, however, you offer specials too infrequently and don’t capitalize on leads, you stand to profit less.

The solution to timing? There are several. First, extend offers beyond one day. Many subscribers may be gone or don’t check their email daily, especially around holidays. Second, provide some advance notice for specials you plan on having, or hint at big offers coming. Third, make sure your emails use days instead of “today.” So say, “Tuesday special” instead of “Today’s special.”

More solutions to email marketing timing problems can be found here.

J-P De Clerck is an interactive marketing and social media trend watcher, emarketing publisher, journalist, blogger, ghostwriter and consultant. He writes about email marketing, social media marketing and viral marketing on www.socialemailmarketing.eu.

Article Source:http://www.articlesbase.com/email-articles/5-email-marketing-problems-and-solutions-1736440.html

Email marketing is a marketing strategy that entitles the use of electronic mail. Like other techniques it also aims at promotion of products and to build large consumer base for the company. Instead of using mass media, it provides written details of company’s product with the help of Email. In recent times this type of marketing strategy has been proved to be effective as if used effectively it can render best results. It makes its way to potential customers by segmenting the market.

Email marketing is based on approach of capturing target Email leads either with the help of various software’s or by purchasing it from some other company. One way to begin Email marketing campaign is to provide customers with the option of opt-in and opt-out to email newsletters that you send. The opt-in policy is like permission based marketing. This policy requires a customers to self select the services they wish to subscribe. Similarly opt-out policy states that a customer is free to unsubscribe the services at his own will. This helps in building strong and loyal customer base.

The main aim of Email marketing is to provide such information that informs, entertains or educates the reader. The popular types of Email marketing are:

1. Email Postcards: They act as a short email announcements. These are generally used in providing information about special offers, new products and an upcoming event.
2. Email Catalogs: These are the electronic version of printed catalogs. It includes the graphical pictures of different products along with a brief description
3. Email Press releases: This format generally targets media contacts. It is used by organizations to reach out other customers as well.
4. Email Newsletters: It provides the customer with the relevant information that proves beneficial and entertaining to him.
5. Email Surveys: This format includes a questionnaire that includes some questions that recipient has to answer.
6. Email Invitations: It is like an email postcard that intends to invite someone to a special event. Mainly it is used for festive season.
7. Coupons: It is like a discount or a special offer by email to attract new business, increase sales or repeat business.
So by following these ways you can target your potential customers with the help of Email marketing.

Myself webmaster of emailsmartz.com provides bulk email software, email finder, email generator software, email spider, email sender and much more for promoting and enhancing the business successfully.

Article Source:http://www.articlesbase.com/email-articles/target-customers-with-email-marketing-1728537.html

Generally an email may cost less than a few cents to send, it translate into marginally minimal in comparison to conventional mails. Depending on the nature and system of the respective industry, email marketing can easily yield high response rates anything between 5 to 35 percent. That figure in the marketing jargon, is impressive.

Clients can provide very essential data upon signing up onto the mailing list. The information can give a more detail demographics of the client population including age, gender, specific interests and income that can easily translate into better targeted products and services to suit their needs.

Let’s look at how email marketing can put you at an advantage edge:

1. Attract interested parties. This allow you to have access to potentials clients who expressed they are attracted to your products or services by registering to your email subscription.

2. Cheap. Email marketing costs almost next to nothing to start up and maintain relative to the more traditional marketing strategies.

3. Efficient and swift. Traditional marketing strategies including direct mailing are time consuming to initiate and implement. Furthermore, results may take up to months to show. On the other hand, opt-in email marketing allows swift launching of promotion campaign while seeing real time results. This advantage will keep you up to date with the effectiveness of the promotion campaign even during the initial phase.

4. Great response. Statistics have shown the opt-in email marketing has a higher conversion rate than conventional both offline and online marketing strategies.

Email marketing basically brings information to your prospective clients at regular intervals. It requires no extra work from your recipients. The key is gaining trust from the recipients by providing relevant information about the services or products they were interested in the first place. With time, they will remember you as their option when the opportunity arises to purchase your services or products.

You can choose to provide useful tips to your potential clients through a downloadable ebook. The clients who visited your website may be guided to a landing page or a squeeze page where they fill in essential information like name and email address. Within minutes, they will be able to download the ebook you would like them to have.

5. Email marketing allows automation. There are auto-responding programs available that provides the service of sending intended reports and information through emails to your recipients automatically on a pre-set intervals.

These programs send out emails detailing your services or products instinctively whenever receiving email requests from potential clients. This inevitably means every single opt-in request will be taken care of around the clock, regardless geographical locations. It is a safety net from missing email addresses and the subscribers are being followed up promptly.

Like everything else, there is another side of the coin to email marketing.

1. People nowadays often get inundated with emails and subsequently filter out only those personal messages from family, friends and colleagues. All else often are branded as spam. Email service providers as a service to email account holders have anti-spam filters that eliminate those deemed as spam emails. Hence, it is not surprising to find your emails being classified as such and not reach recipients as intended.

2. Keep the emails concise. Time is often too short with busy lifestyle nowadays. Therefore, keeping the emails short and sweet with just the right amount of information needed to convey clearly is of great importance. Intricate promotions and extensive facts or lectures are contraindicated here.

3. Emails limit originality. Remember the content of the email being the most crucial key ingredient in the marketing strategy, being imaginative just does not fit into the theme. Precise and concise is the way to go.

The awareness of the potential of email marketing unfortunately is still at infancy. A lot of small businesses simply do not have faith in emails as a tool or medium to broadcast their services or products at very low cost. Those do believe, are currently providing more effective and efficient customer service and bonding with their clients.

It is child’s act. The email is providing the perfect low cost communication channel to reach out to potential and existing clients. Anything can be promoted, including websites, services, products, up to date information or tips and ideas to benefit the recipients.

Go to www.InboxCashMethod.com and grab your free proven inbox cash techniques to learn how you can fill you inbox with cash utilising the power of email marketing.

Ming Jong Tey is an online entrepreneur who is adopting a proven system that can literally help you to start an online business step by step instantly without confusion anymore. I do not know whether you will still bother re-inventing the wheel and experimenting by trial and error if you can get a proven system that works for you. Visit www.InboxCashMethod.com to grab your proven free Inbox Cash Techniques with audio version to cut short the hard work and start turning your inbox into cash machine. Warning: Do it immediately because I might change my mind to start selling it.

Article Source:http://www.articlesbase.com/email-articles/balancing-on-the-pros-and-cons-of-email-marketing-1729837.html

Email is a very powerful communication tool. It’s fast, easy, convenient and portable. Other than that, business people make use of email as a marketing tool in different ways. One is by maximizing the use of email signatures. Anything can be included in an email signature – job title, contact information, quote, etc. Why not use it as a means to gather feedback through a link to your Virtual Suggestion Box? This suggestion box allows your customers and coworkers to provide comments, feedback and suggestions anonymously, and it’s done online. A virtual suggestion box link in your signature lets them know that you are open to feedback and you can make real-time improvements with their suggestions. Visit us to know more about incorporating the link to your email signature.

Each day you communicate with multiple people in various ways. You chat with coworkers, email clients, meet with your boss, etc. As specialists in employee surveys, what we hear from clients — and what we see in reports — is shortcomings in communication. Sometimes the problem is the method of communication, sometimes it’s the timing… and sometimes it’s the perception that offering honest feedback is not worth the bother or the risk.

Because communication touches on all parts of one’s professional (and personal) life, continual improvement in this area is vital. Gathering honest feedback should never be relegated to annual employee surveys or performance reviews.

We designed Virtual Suggestion Boxes to show you how ongoing feedback tools can be adapted to any organization’s, manager’s or individual’s needs. Which Virtual Suggestion Box product is best for you? See our product descriptions to determine which of our solutions fits best with your goals and environment.

Lara Sanders Fordis is a market research professional valued for her customer-service orientation, her commitment to finding creative, cost-effective research solutions, her project management expertise, and her ability to translate research into user-friendly language.

Lara has proven expertise in qualitative market research management. She is committed to creating and implementing organizational improvements to impact not just an individual project but a company’s efficiency, overall corporate environment, and goals.

Article Source:http://www.articlesbase.com/email-articles/leverage-your-email-signature-with-virtual-suggestion-box-1708501.html