Email Marketing Solutions Put Car Dealerships in the Fast Lane

In today’s intense competitive marketplace, car dealerships are doing everything possible to lure in customers and keep them coming back. Dealerships employ a variety of marketing efforts to reach out to the customer. One approach that has proven to be immensely effective and quite affordable, and which has also gained considerable popularity in recent years, is using email marketing solutions to deploy targeted email campaigns. This article explores the ways car dealerships can use email marketing solutions as a key ingredient of their marketing plan.

Any business person will inform you that is it far easier to keep an existing customer than it is to acquire a new one. That is well known business knowledge and it is no different in the automotive industry. A happy customer who bought or leased a car from a dealership several years ago will be very inclined to return to that same dealership. Deploying a targeted email marketing campaign can help give that customer the extra push he or she needs. Since the dealership already has all the customer’s information (including permission to contact them via email) the dealership can send this person (and all the other people in the same group) an email promoting new cars that are available for sale or lease.

For example, a car dealership may have a group of customers that leased an SUV, with the lease expiring in the upcoming months. This dealership can use email marketing solutions to send campaigns specifically targeting to these people. It can inform these people all about the latest lineup of SUVs they can choose from when their lease expires. This email campaign not only provides detailed information to the customer (ie. What cars are available), but also keeps your dealership’s brand in front of the consumer. After all, if they were happy with their experience and they’re consistently reminded of your dealership, why would they look anywhere else?

Email marketing solutions also acts as a great method for bringing customers back into the car dealership for maintenance. For years dealerships have been calling customers informing them that it is time for their ‘vehicle service’. Now, in the day and age where many people check their email more rapidly than their voicemail, it can be very effective to send out an email reminder instead of (or in addition to) the courtesy call.

This email does not just have to remind customers that they are due for service; it can also entice them to return to your specific dealership, as opposed to a competitor or generic auto shop, by offering a certain discount or eCoupon. For example, many car dealerships have found that if they include a coupon for a discount oil change, that it drives the customer back to them for service. After all, they simply have to print the eCoupon and go back to the dealership that they trust anyway, so why even consider the thought of bringing their vehicle somewhere else!

Email marketing solutions are also very effective for promoting events like customer appreciation days, grand openings, new location announcements and more. With just a few clicks the dealership can send a targeted email marketing campaign to its customers and instantly spread the word about an event or important announcement. Since most email marketing solutions include full tracking capabilities, it is easy to track the effectiveness of the campaign, as well as event RSVPs.

Email marketing solutions are very easy to use and can be incorporated into any dealership’s marketing plan without any severe learning curve. Since a lot of solutions are designed for small business email marketing, the costs are very low and the email campaigns produce a very high return on investment.

Email Marketing Solutions Provide Help For Car Dealerships in Bringing More Clients Service Centers

Email marketing solutions can help your car dealership enhance the number of vehicles that come in for service. Keeping consistent numbers is all well and good, but everyone knows having increasing monthly numbers is better. Email marketing solutions track the campaigns you send out so that you get real time data on the customers who are interested in the promotions you offer them regarding your service centre.

By reminding your customer to bring their cars in for service, you have the opportunity to multiply the amount of vehicles coming in for service. More vehicles for service means higher numbers in sales.

So, how do email marketing solutions help you bring more cars to your service center? Simple, all your customers really need is a reminder: “Hey you know that asset of yours that you paid thousands of dollars for? You need to make sure it’s in tip top shape, and it will only cost you .”

Your computer database most likely lists all of your clients’ contact information, such as how many times they have visited, and when their vehicle is due for service. This is vital information for you to use when creating a campaign through email marketing solutions.

You can also use the “number of visits” and the “vehicles due for service” categories, to help you segment your email marketing solutions campaigns into frequent users, sometime users, and seldom users.

Now you are ready to create three different marketing campaigns, for three different target customer groups, while reminding them all how important their investment is to them.

Once you have created your campaigns, the magic happens. Email marketing solutions are equipped to track how many people have opened your email, if they have clicked on the promotions, or if they have sent your email on to friends or family.

The data gets even more in depth than that. You can know exactly who opened the email you sent, who clicked on each link within the email, on what day, and at what time. These insights can help you further segment your email marketing solutions campaign. As an example, let’s say that you are tracking those that “frequently” bring their cars in to your service center: 50% are clicking on their ” off preferred customer” promotion on the weekends; and the other 50% are opening and clicking on their emails from Monday to Friday.

You now have two more customer groups to better target your audience: weekend readers and weekday readers. You can then split your future email marketing campaigns into 2, so that your emails arrive into your customers’ inboxes exactly when they’re most likely to read it.

You will also be able to grow your list with a “forward to friends” button that is available on most email marketing solutions. For those customers that are constantly forwarding your email (we love these guys) you can show your appreciation by segmenting yet again.

You can offer them a special promotion for forwarding your email. This will keep them in the business of continuing to spread the good word about your service center.

It’s really easy to take “tracked” information and turn it into another campaign. Email marketing solutions are very user-friendly, so the tracking feature of most email marketing solutions gives you the option to export the data found within any given field.

Email marketing solutions will bring more people to your automotive dealership service center by providing you with the information you need to segment and target your customers. Catering to your audience’s exact needs will bring more of them to your service center and provide you with a better opportunity to grow your sales per month.

Tutorial passo-a-passo de como disparar uma campanha de E-Mail Marketing através da 123 Site. Funcionalidades e Relatórios

Email Marketing Software and Privately Owned Used Car Dealerships

Do you know how easy email marketing software can make your life? As a private used car dealership owner or operator, you can use email marketing to connect you with other businesses and potential clients, without having to break the bank. This will help you convert more potential clients into buyers and help you generate more business with other dealerships.

Email marketing software is designed to help you create a professionally designed email marketing campaign in minutes. By designing a campaign that appeals to your potential customers, you have a greater opportunity for repeat business. Because top-ranked email marketing software will include a comprehensive list manager, you will be able to segment your contacts by the cars that they might be interested in. This will change the design of your campaigns.

Your design can include images of the vehicle’s interior, front, side, trunk-space, or any other special features that you would like to show, enhancing the likelihood of the potential sale. The best email marketing programs will make it so simple for you to upload images with just a click of a button. The written content you will include can be cut and pasted into the available fields, and can be edited and stylized to suit your vision. By designing your campaigns to show the features of your vehicles, you will increase the amount of conversions of potential clients.

You can also use these campaigns to unite yourself with other dealerships, creating an affiliate program that will earn you more commissions. By adding other dealerships to your contact list, you can send them the campaigns that you create. This will allow other dealerships to send you clients for a percentage of commissions based on the client’s interest in the vehicle that you are selling, and vice-versa. If other dealerships have a vehicle that matches a client’s needs; you can earn a little extra cash by sending the client their way for a small piece of the pie. This is a simple way that email marketing programs can help you in earning a little dough on the side.

Some things to keep in mind: the better the email marketing program, the more choice they are going to offer you. As an example, the a top ranked email marketing programs will allow you to choose your marketing strategy by offering you either “Unlimited Monthly Sending” or the use of a “credit system”. Using a monthly billing plan for email marketing software means you have a monthly cost based on the size of your subscriber list (the higher the number of subscribers, the higher the cost per month) that allows you an unlimited amount of sending within that month. This works great for enterprise-level businesses that are constantly sending out to hundreds of thousands of clients on a consistent basis.

With the credit system, you purchase an amount of credits depending on how you want to structure your email marketing strategy. Because one email address is the equivalent of one credit, you can determine how many email blasts you plan on doing for any certain campaign. As an example, if you have 3,000 subscribers that you want to send to 5 times over the next 6 months, up front you will purchase 15,000 credits (3,000 x 5). This saves you hundreds of dollars, as credit packages’ costs per thousand are reduced if you purchase more up front. Because the credits do not have a roll-over fee or a monthly charge, it puts you in full control of your marketing. You are not tied into marketing every single month. You have the freedom to choose whether or not you will market via email that month, depending on the needs and seasonality of your business.

The credit system tends to work better for small and medium sized businesses. The monthly costs can get expensive and the need to market every month isn’t always there. Plus, if you have a budget set aside for a certain campaign you are doing, you can use the credits to match your needs in terms of budget. However, this can be a financially unsound decision if you are an enterprise level business. Using email marketing software in the form of credits is just not cost effective for a company that sends out hundreds of thousands of emails per month.

The credit system is likely to work better when sending out as a privately-owned used car dealership. Although you will be sending out frequently, the amount of subscribers that you send to will likely be smaller in volume. Therefore you can purchase a large amount of email credits up front and draw from them as you would a bank account.

You will also want to choose email marketing software that allows you unlimited possibilities in terms of list management. This will allow you to create a groupings of customers based on the kind of car they were looking at, or how interested they seemed (Hot, Warm, Cold), what week they came onto your lot, etc. This will help you to organize who you are sending to and keep you more organized. Because the better email marketing programs are set up with results tracking, you will be able to see exactly who is opening, clicking and forwarding your emails. This is extremely useful information for future marketing strategic planning.

Email marketing software will help you develop your business contacts and clients by giving you professional looking campaigns and list management and tracking capabilities. Because email marketing programs only cost a few dollars to use, it could totally reinvent the way that you do business. Email marketing software will make your privately owned used car dealership feel brand-new!

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