Email Marketing Software Boosts Sales with Landing Pages

Email marketing software has clearly proven itself as not only an important component of the marketing mix, but also as a pivotal medium for driving up sales. The Direct Marketing Association recently conducted a study that determined there is a return on investment of almost for every dollar spent on direct email marketing. While that statistic is definitely staggering, it begs the questions: What key elements are important to convert emails into sales? And how do you use your email marketing software to achieve that amazing ROI?

The first goal is always to get people to open your email marketing campaign. For the time being, however, let’s assume you already have a captivated audience that has eagerly opened your message. Once opened, we’ll assume you have spent an adequate amount of time creating compelling copy for your email campaign that clearly explains to your reader exactly what you’re offering. Now comes the important part, where you want to take them from your email and onto your website where you can complete the sale.

Many marketers will include big bold calls to action in their email marketing campaigns that explicitly direct the recipient on what to do next. For example, phases like “Click here now” or “Quick! Click To Buy Now. Limited Quantities Going Fast” are all good calls to action. Other marketers however, take a more passive approach and write something a bit mellower, like “Learn More” or “Additional Information”. Depending on your audience and the product you are selling, you will have to choose an appropriate method. But, if you find one doesn’t work in your email marketing campaigns, then you can always switch to the other.

Just getting them to click is only the beginning of the battle. One of the most important pieces of the puzzle that can make or break your sale and really drive home the effectiveness and ROI of your email marketing campaign is the page you bring the person to, also know as the “landing page”.

A landing page does not have to be your homepage. Most marketers have found that with email marketing, much like search engine marketing, often times a custom landing page just for the specific campaign is the most effective. This is not to say that your homepage is not a good source of information, but it may be so cluttered with other distractions (like other products) that the user gets confused.

A custom landing page for your email marketing campaigns should be directly related to the link that was clicked. For example, if the reader clicks a link talking about a certain type of widget you have for sale, then the landing page should focus almost exclusively on that widget. After all, intuitively we know the user expressed interest in this widget, so why would we take them anywhere else but to the quickest route to close the sale for the widget?

Good landing pages for email marketing campaigns have a few common elements:

1. Less Is More

You may have tons of products and many things you want to say, but please restrain yourself. The old marketing philosophy of “keep it simple” completely applies to landing pages. By the time someone gets to your landing page, they’ve already opened your email and clicked on a link, so the last thing you want to do is make them work even more to find the information they’re looking for.

2. The page is an Extension of The Link They Clicked

When someone clicks a link in your email marketing campaign, they should see information directly related to that link. If someone, for example, clicks on one of your call to action statements about a particular product, the moment they get to your landing page, that product should be staring back at them. If someone clicks a link and then finds themselves looking at totally unrelated information, it takes less than a second to close your website and, suddenly, you’ve lost the sale.

3. Don’t Oversell Your Product and Scare Your Customer Off

While this point does tie into the “less is more” philosophy, it does warrant its own section because all too often businesses will attempt to cram every teeny tiny bit of information onto a webpage. I refer to this as ‘overselling’ because you are presenting the user with so much more information than they need to make the purchase. In fact, it’s just hindering your ability to close the sale. We’ve all probably seen the sales pages on the internet that seem to scroll endlessly, touting benefit after benefit about why a certain product is the greatest product in the world. Those make for the worst kind of landing pages for your email marketing campaigns because every time users have to scroll, they get more time to give up on the sale.

Tell people what they need to know and then stop. If you want to provide a link on your landing page for detailed specifications, that’s totally acceptable, but don’t make your page intimidating because it’s trying to cram so much information into your customer’s mind.

4. Make It Obvious What You Want the User to Do Next

If the goal of your landing page is to get someone to click the ‘buy now’ button, then make sure that button is very obvious. There is absolutely nothing wrong with having a big button on your page that clearly tells the customer ‘I’m the next step’, like ‘Click here to buy now’. If, however, your goal is to generate phone calls, then make sure your phone number is prominently displayed. If people have to guess what the next desired action is, then they may guess wrong or, worse yet, not guess at all and just leave.

With the above tips, you will be able to create well crafted landing page that will help boost the ROI of your email marketing campaigns. Lastly, make sure you are using a quality email marketing software that will track the clicks in your email marketing campaign so you can get instant feedback on the action, from the point users open your email, leading up to the point they get dropped on your landing page.

EMAIL EXTRACTOR massmailsoftware.com www.massmailsoftware.com BEST – BUSINESS EMAIL-MARKETING SOFTWARE – Designed to Harvest E-mail Addresses from the Web Sites Email Extractor Download Link www.massmailsoftware.com Full Pack : Email Marketing Software in this Website: www.masse…
Video Rating: 4 / 5

Step By Step Video Tutorials To Writing Your Own Responce Pulling Emails.
Email Sales Help.

Email marketing is becoming extremely popular but this does not mean all business owners know how to run an effective email marketing campaign. However, those who are well versed in the subject of email marketing and have experiencing using popular strategies effectively are likely to gain a huge advantage over their competitors who do not have these skills. This article will provide useful information for business owners who are hoping to improve their sales or website traffic through effective email marketing. There are four strategies we will discuss here:

1. If you do not have a great deal of information about email marketing and do not deeply understand the principles involved one of the best ways to orchestrate a truly effective email marketing campaign is to hire a consulting firm with a proven track record in promoting business through email marketing to assist you in your endeavor. Similarly to traditional marketing using medias such as radio, television and print media, the popular strategies governing email marketing are changing constantly. As a business owner you likely already have enough to deal with trying to stay up to date on business practices that you do not have the time, energy or finances to also stay up to date on the latest changes in email marketing.

2. For this reason it is certainly worthwhile to hire a professional in the email marketing industry who can devote himself full time to keeping up to date with the most effective email marketing strategies and designing an email marketing campaign for our business to help you achieve your business related goals. However, selecting a consultant from the many options available can be downright overwhelming. In general you should look for a consultant who has a great deal of experience, a proven track record, listens to your questions carefully, explains concepts simply and makes your project a priority.

3. Another popular strategy for email marketing is to offer an email correspondence course on a subject closely related to your website or the products or services you offer. These correspondence courses should include a number of short segments, provide useful information, be of interest to your intended audience and should also help to promote your business in some way. The simplest way to promote your business without having your correspondence course deemed to be spam is to use a soft sell approach to subtly urge readers to make a purchase or visit your website for more information.

4. Publishing and distributing period e-newsletters is another example of an email marketing strategy which can be highly effective. An e-newsletter is very similar to a newsletter which is printed and distributed by conventional methods such as mail delivery. The bulk of an e-newsletter should be quality content in the form of featured articles, short articles containing useful tips or product reviews. The e-newsletter may also contain graphical elements. These elements may simply be graphic designs or they may be graphics which also serve as links. The links may direct traffic to your website or to other websites. Finally, your e-newsletters should contain some type of soft sell sales approach. It is important to not make the sales pitch blatant as this may result in the e-newsletter being considered spam. Finally, the e-newsletter should contain a call to action urging the readers to either make a purchase or visit your website for more information.

Regardless of the method of email marketing you opt to utilize, one of the most important strategies is to evaluate the effectiveness of your email marketing on a regular basis. This is critical because elements of your email marketing campaign which are not working should be weeded out. Likewise elements of your marketing campaign which are enjoying a high degree of success should be utilized more often. For example if you notice there is a spike in sales or website traffic each time you issue an e-newsletter, it might be worthwhile to begin issuing e-newsletters more often. This type of evaluation and feedback can turn a moderate success into a huge success.

Great Looking Website Promoting Red Hot Email Marketing Techniques With 11 Hd Quality Videos. Plus A Bonus Squeeze Page Profits.
Email Marketing Demon Video Sales.

Email marketing is one of the most profitable strategies available to the online entrepreneur (and offline business owners, too).

Consider this: About 99% of your website visitors will leave without buying anything from you on their first visit. But by creating a great opt-in offer you can at least get their contact details — and then use email marketing to follow up, build relationships, and turn them into paying customers.

And email marketing is by far the BEST and CHEAPEST way to stay in touch with your customers and build rock-solid relationships with them — so they’ll buy from you again and again! (This is called the “lifetime value” of your customers, and it’s extremely profitable.)

Email marketing just plain works! Just take a look at these statistics from PostFuture:

There are now more than 1 BILLION Internet users worldwide — and 90% of them use email. 70% of users receive opt-in email from online businesses. 82% of online buyers have made at least one purchase in response to an email promotion. 32% have made an immediate online purchase in response to an email.

With numbers like these, you can understand why I’m always stunned to hear about a business that STILL hasn’t started to take advantage of email marketing strategies.

If you’re stuck for ideas on how to use email marketing to ramp up your profits? Here are 10 proven email marketing strategies to get you started…

Email marketing strategy #1: Develop relationships and establish credibility by offering free information

Sending your subscribers valuable, free information — such as an authoritative eBook — will help them get to know and trust you. Once you’ve established your credibility, you dramatically increase your chances of converting subscribers into lifelong customers.

You can offer anything from a free report to a free trial version of software… whatever you think your subscribers would like!

Email marketing strategy 2: Encourage repeat visits by announcing regular specials

Once you’ve started collecting email addresses, you can send your customers and subscribers regular updates letting them know what your specials are. Sending regular discount offers is a great way to get your customers familiar with you and your site — and turn them into regulars who will buy from you again and again.

Email marketing strategy 3: Host “Customer Only” events

Suppose you own a restaurant, and you’ve been collecting your customers’ email addresses. You could send each of them an email invitation to an exclusive wine-tasting evening for regular diners only. Rewards like this are one of the best ways to capitalize on the lifetime value of your customers.

If you own an online business, you can set up a special page on your site that is accessible only to customers — and then send them an email telling them how to take advantage of the specials you advertise on that page.

Email marketing strategy 4: Include promotions in appointment reminders

If you are running a service business, as opposed to a retail business, you can still capitalize on the power of email marketing by sending appointment reminders to your clients.

If you’re a karate teacher, for example, you could send your new clients an email three days before their first lesson, reminding them where you are located and when they need to arrive. In that same message, you could include a coupon that offers them 25% off their lessons if they bring a friend to enroll as well!

Email marketing strategy 5: Follow up with your hottest leads

You can use email to follow up with people you have spoken with personally, but who have not made a purchase. Offer to answer any additional questions they may have, and let them know that you are available to speak with them at their convenience. This can dramatically increase your chances of closing a sale by providing your leads with extra information they’re not expecting.

Email marketing strategy 6: Offer electronic “loyalty coupons”

This is a great way to get your existing customers to buy from you again and again. Simply send each of your customers a coupon that they can print and bring with them into your store or use on your website. It is always a good idea to make your coupons valid for a limited time only to motivate your customers to make a purchase from you as soon as possible.

Email marketing strategy 7: Send follow-up offers to your customers

Follow-up offers are one of the most powerful ways to build a profitable business. because they build on the trust you’ve established to close the initial sale — and turn first-time buyers into regular customers.

How profitable can follow-up email be? My team once sent our customers a follow-up email introducing them to a product that we thought they might like. The entire process of writing the email and sending it out took about 20 minutes — and the result was a direct profit of $74,000!

Email marketing strategy 8: Encourage “Send to a Friend” referrals

Email is a great way to encourage referrals because it’s easy for people to forward messages to their families, friends, and coworkers. Make sure every newsletter, offer, or eBook you send to your subscribers reminds them that they can forward your message to anyone they think might be interested.

You could even run a promotion that gives your existing customers something for free every time they personally refer a new customer to you.

Email marketing strategy 9: Deliver your product electronically

Suppose you’ve written a book and you’re currently selling paperback copies through your site for $29 each. By creating a digital version of your book — which is WAY easier than you’re probably thinking — you can simply email it to your customers.

And since you won’t have to worry about things like printing costs, warehousing, packaging, and delivery, you can DRAMATICALLY increase your profit margin!

Email marketing strategy 10: Use email to sell your knowledge and create recurring revenue

If you are an expert on a particular topic — and just about everyone is — then you’ve got a successful business based on a paid-subscription newsletter waiting to be born.

Of course there are tons of other email marketing strategies you can put to use. And once you realize just how easy it is to use it to drive sales, you’ll be thinking of all kinds of new strategies yourself!