Email Marketing: Sending Html Vs Sending Text Emails

HTML or Text Emails for Email Marketers
The idea of what type of email to send to one’s recipients has frequently been debated by email marketers. Some believe that text emails are the only way to go while others prefer HTML. Then, there are others on the fence that like plain text with a little HTML mixed in here or there. There are several ways to determine what type of emails you should be sending and it really helps to know your audience. For example, if your subscribers frequently praise your text emails then you might want to stick with this method. More likely than not if you use all text for your marketing email purposes you won’t get much response. There is one easy way to figure out what type of email will work best for your subscribers and that is to test them.

Send out an HTML email to a small portion of your email list and then an email that is exactly the same, but with plain text. Then, sit back and see which one gets more bites. It is almost guaranteed that the HTML email will garner more interest and response than the plain text emails. All too often email marketer forget to test their market, but this is the easiest and most cost effective way to find out what works. When you send an email in text and it doesn’t get returned and you send the same email in HTML and it has a 75% return rate then you will certainly notice that this is a worthwhile way to send your emails. Sure, the test will take a little bit of time and you will have to track the results. But, if you don’t do a small test to find out what type of emails your customers want to receive then you are doing yourself a injustice.

Grab Viewers’ Attention
The point behind the HTML newsletters and other types of correspondence is that it immediately draws you in and gives you a focal point. Ads and other types of marketing material that is drab and without a lot of thought and polish simply won’t be noticed by your subscribers. HTML emails are more popular because they have more graphics and show what your company is all about. HTML emails reinforce the brand while showing readers all types of information from healthy eating and dining out to cell phone plans and saving money.

Related Email Marketing Articles

In the world of internet sending emails has become one of the more successful and

essential ways to promote your products and services. Like other marketing techniques, bulk emailing also has its advantages and disadvantages. The major benefit

of bulk emailing is that it makes direct communication to the targeted users. Moreover communication is done in person, thus the recipient can be addressed personally in the email. Second major benefit is that you need not to spend lots of money for advertising as promoting products or services through email is very much cheaper than using other means of promotions.

Now question arise how to send bulk emails? One way is to sign up for bulk email services. There are different companies that provide email marketing services with different plans, you can choose the one which best suits your needs. Another way for email marketing is to use email sending software. There are different types of software programs available online to meet your various email sending requirements. You can use trial version of couple of software before selecting the right one that suits your needs.

How To Choose The Right Email Sending Software?

For a victorious email marketing campaign, mass emailing software must have few basic features such as:

Email List management: Email software must have tools like contact list management, email group management, enable and disable individual recipients.

HTML and plain text option: A good software package must include option of sending both plain text and HTML emails

Export and import emails: Option to import or export emails in .TXT or .CSV format must be there.

Email tracking: email sender software must provide you status report of mailings after sending your newsletter. Tracking system is important for measuring an email campaign response rate. Most email sender software lets you know if email messages you sent to your mailing list were delivered, read or not.

I would like to add a section to my website, where a person can pay for the product, and upon payment, they can click on a link to automatically download the information they purchased. I have used several sites using this, but have not been able to find out how its done. Any tips or advice appreciated