Your Email Marketing Program Setup

Now the first thing I suggest is that you separate the opt in list members that bought your initial offer from those that didn’t. Your email marketing strategy for these customers is basically the same as you non-purchasing opt in email list members but the initial email marketing program itself should be different.

You customers have already shown they will buy from you. Now that you know this your next offer or offers to them should be residual income offers like membership programs. You will also offer higher end products to this email marketing list as well. You can use the same newsletter offering as with the other email marketing list members but your promotions will be different.

For all your email marketing list members you will follow the initial thank you email with an informational email using only your resource box to do light promoting. This email should go out on day one after the subscriber joined your email marketing list. From this point there are a lot of differing opinions on how often and what content to send your email marketing list members.

Your Email Marketing Strategy.

My suggestion is to have a newsletter that is mainly geared toward giving valuable information go out once a week. In between the newsletter you can send information type promotions that are soft sell for 3 or 4 days with a hard sell on the same promotion on the fifth day. Let them have the sixth day off, they get the newsletter on the seventh day and you start the soft to hard sell again on another product.

Once your subscriber buys from you then move them to your customer list. Your email marketing strategy for this list should be to soft sale most of the time sending out an email 3 or more times each week between the newsletter. On this list you will have several membership programs and several higher end programs that you will send out tidbits of information on keeping your customers up to date on the benefits of each program.

When one of your customers buys a membership or higher end product you will again move them to a new email marketing list where you will repeat the same type of email marketing program over.

And the dance goes on.

If you struggle for fresh content to send to your email marketing list there are several ways to get around the problem.

1 – Find great articles on the article sites and use them for content (always keep the resource box intact).

2 – Find good PLR content and use it as is or jazz it up a little.

3 – Hire a ghostwriter, just make sure it is a good ghostwriter.

About once every three months send out a free gift to your email marketing list. Wait a couple of days and send an email requesting input on the free gift you sent out. Use this input to create new products your list wants.

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Related Email Marketing Articles

What is the biggest mistake people make in their email marketing campaigns? It’s not bad strategy – although “poor strategy” is a major factor in ruining any profit-potential a website, product or idea might have. And no, it’s not a lack of leads – building your list is surprisingly easy once you know the right way to go about doing it. The biggest mistake people make is this: They assume that email marketing should be left to experts, and don’t bother learning anything about it!

Folks, I’m not joking about this. There are tons and tons of websites out there with perfectly profitable business plans who are missing out on pure gold by ignoring their email marketing campaigns. And no, sending out monthly newsletters about so and so updates on the site does NOT constitute as email marketing. Email marketing is a process of generating business through maintaining a list of email contacts – people who “sign-up” to your list for one reason or the other (usually to gain access to information or some other resource). A properly run campaign involves at least the following:
* Building a positive, responsive relationship with your list.
* Providing your list with a reason to trust you and your advice (give quality information first, ask for their money later).
* Promoting targeted , useful products to your list (related (directly or indirectly) to the “reason” they signed up for your list.

You’ll see from that list of points that simply mailing promotional offers to a bunch of email addresses does not qualify as email marketing. No. That is spam. Don’t be like most people on the Internet. If you’re operating in a niche online, you’re almost guaranteed to be sitting on a small gold mine. Profit from it by all means possible, and make the effort to set up your own email marketing campaign.

The Tools.

To setup your email marketing campaign, you need the following:
* A reliable autoresponder.
* A lead capture form / landing page.
* Means to bring traffic to that landing page.
* A set of pre-written messages for your list.
* An email marketing plan.
If that sounds like too much, don’t worry about it. All five points are explained in full detail below.

The Autoresponder
An autoresponder is the most powerful tool in your email marketing arsenal. Essentially, it not only automates list management (including subscription and unsubscribe requests), but it can also automate the process of sending emails to your list. You can load a set of emails / messages to your list in your autoresponder, and the script will automatically send the emails out at the dates you specify. The two autoresponders I would recommend are AWeber and GetResponse. Both are reasonably priced and have excellent features. I personally use Aweber myself, although if you want to test autoresponders and see how they work I would suggest that you sign up for the free version of GetResponse and experiment there first. Setting up an autoresponder is fairly simple. Both AWeber and GetResponse have a straightforward sign up procedure, and once you’re in, they provide detailed tutorials to help you set up your list management process.

Pre-written messages
List management is really simple with autoresponders. You can preload your account with template responses for any of the following occasions:
* When someone signs up through a lead capture form.
* When someone confirms their subscription to your list.
* When someone unsubscribes from your list.
* When someone sends an email to your autoresponder email address (you can configure this message to tell the sender that you will respond within a certain time, or redirect them to a different email address).
In addition, you can write up several emails in advance (in case you want to send messages to your subscribers at specific dates in the future) and load them in your autoresponder. Then, just specify the dates you want each message to be sent on, and your work is done . The autoresponder takes care of everything else. Pre-loading messages into your autoresponder is a great way to schedule an informational email course, or if you want to send several promotional emails for the same product. Most autoresponders (including AWeber and GetResponse) offer templates for generic messages (such as the list above), making your job a lot simpler. All you really need is to customize these templates if necessary, and then upload your own messages.

Building Your List.
Once you’ve set up your autoresponder, it’s time to build your list. For this, you need to do two things:
* Set up a landing page through which people can sign up on your list.
* Drive traffic (hint: targeted traffic – people who are likely to be interested in hearing what you have to say i.e. people interested in your niche) to that landing page.
Let’s look at these individually.

Landing Page
A lot of people simply use a “sign up for our newsletter” type of box on their main pages and expect people to come barging in. That’s not how it works. For people to sign up for your list, they have to be interested in what you have to say. This means that first you have to educate your potential subscribers to what they have to gain by handing over their email addresses to you. Set up a separate page on your website – a “ landing page ”. On this page, you would include a description of your newsletter as well as the key benefits to your subscribers for signing up to the newsletter (a free report on plus weekly updates, or regular dating tips, or whatever your niche is). The key here is to convince the reader that if they are interested in your field, it’s in their benefit to sign for your newsletter because it is THE place to get the best information about that field. And of course, provide a simple form for the visitors to fill in and sign up to your newsletter.

Drive Traffic
By now, you’re all set to build your list and crank out the sales pitches through your autoresponder. But first, you need to drive traffic (read real people) to your landing page so that they can sign up to your list. Here’s a quick discussion of a few tactics you can use:
* Write and submit articles in a niche article directory . Make sure you include your resource box at the end of the article, with some text describing your email course and a link going back to your landing page. This is fairly elementary, but its still surprising how few people end up taking advantage of this technique.Make sure that you focus on the top content-rich sites in your niche when you are submitting these articles.
* If you expect to profit significantly from your subscribers (in the next lesson I’ll tell you how you can calculate the lifetime value of your subscriber), you can afford to spend some money on building your list. Use Google AdWords or Yahoo Search Marketing to drive targeted traffic to your landing page. The key here is to bid on very specific two-word and three-word phrases, so that not only your traffic is targeted, but that you can get these clicks for cheap.Make sure that you’re not paying too high a price for each click (1 visitor), otherwise the process might backfire on you.
* Simple as it sounds, make sure to promote your newsletter on your website . Don’t just settle for a link on every page – include some text and actually explain in a few words what the newsletter offers (kind of like a PPC ad).
* Offer a freebie – this could either be a free tool or access to a section of your website (where you keep the good content) or even a downloadable report. This is by far the most common hook marketers use to build their list.
* If you have a sales pitch on your website, make sure that your “free” newsletter features prominently in it. It will provide readers with a risk-free alternative to test you and find out if you can really deliver on any claims you make in the sales pitch. In addition, many people don’t buy immediately – they tend to evaluate the pros and cons and deliberate over buying decisions (especially costly buying decisions) quite a lot. By offering them an option to sign up to your newsletter, you secure an inside track to the “buy or not” debate in their minds and are in a position to win their trust and earn their money.