Email Marketing Software Helps You Keep Track of Your Marketing Campaign

For an advertising or marketing campaign to run smoothly and effectively good organization is required; for larger emailing campaigns this usually requires some kind of email marketing software. However, email marketing software has a lot more to offer than you would probably imagine.

Prospect Finder

Finding prospects can be a very time consuming activity. Some email marketing tools allow you to collect targeted email addresses from visitors to your web site. Creating a newsletter for visitors adds value to your site and keeps your company in front of your prospects.

Autoresponders

Responding to your prospective clients with a well-written and partial sales email is vital to winning business and gaining repeated business. Using email-marketing software you can set up autoresponders that will send these emails for you as soon as your visitors or customers complete certain actions, which are predefined by you.

Verify, Verify, Verify.

With modern legislation on spamming it is common practice to verify email addresses; getting prospects to click on a verification link makes them an opt in lead, meaning you can contact them as you will regarding your service or your product. Don’t forget, though, you must always offer them the opportunity to stop receiving communication from you.

Removal Service

Once you have your bulk email list up and running and you’ve been contacting people on a regular basis to forge a good relationship and sell your products you will undoubtedly get emails that become dead links. You should be removing these to save time, effort and space in your email.

Spamming policies mean you should also always offer your prospects the chance to stop receiving your targeted emails. Even though you won’t want to let go, sometimes you have to.

Email

Obviously, email marketing software offers you the capability to send targeted emails to everyone on your email lists. That’s what this software was originally intended for and what it is most commonly used for to this day. You can organize your prospects into categories and even status. You could run several campaigns at once and your email marketing software will keep track of which prospects belong to which campaign and therefore, send the correct email to them.

Most email marketing software will be able to schedule emails for you, so you could for instance send an email to new prospects that contains a link to your catalogue. After a week you may wish to contact them to answer any questions. This technique will put your company name back in their minds and possibly produce more sales. Or, perhaps you sell a consumable good that most people buy once a month. You can set your email marketing software to contact your customers one month after purchase, perhaps offering them a discount for repeated business.

All of these are genuine ways to use email marketing software. Bearing in mind that some estimate as many as 70% of Internet users from the USA have made purchases on the back of an email marketing campaign, most agree they are useful tools to help your website or business succeed.

Que es el email marketing a través de una de las mejores aplicaciones de email marketing, teenvio.com, para el envío de newsletters y campañas de email marketing. Bienvenidos a teenvio.com, una de las mejores herramientas de email marketing que actualmente existen en el mercado, combinando, potencia, versatilidad y facilidad de uso. En la actualidad teenvío.com gestiona más de 5000 newsletters diferentes y realiza más de 40.000.000 de envíos anuales, contando con la ultima tecnología del mercado en servidores de correo web. El email marketing es una forma de comunicación comercial a través del correo electrónico, dirigido a usuarios específicos, con el fin de adquirir nuevos clientes, mejorar la relación de su negocio y fomentar la fidelidad hacia nuestros productos. Si su empresa aun no cuenta con una aplicación de email marketing, Teenvio.com es la herramienta perfecta para comenzar a realizar envíos de correos a sus potenciales clientes y poder hacer un amplio seguimiento de los mismos. Podemos definir Teenvío.com como una herramienta para el lanzamiento, seguimiento y control de campañas de e-mail marketing en internet. Aunque también puede utilizarse en el envío de mensajes específicos a grupos reducidos, lanzamiento y gestión de newsletters, así como infinidad de soluciones de comunicación vía correo electrónico y mensajes a móviles. Con teenvio.com no es necesario hacer ninguna inversión en aplicaciones ni equipos informáticos, es una herramienta pensada para …
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Google Analytics: Using Metrics to Track and Improve Email Marketing Results

What is Google Analytics?

Google Analytics has become one of the industry’s most powerful Internet Marketing tools, helping advertisers, publishers and website owners improve their sales conversion, campaign targeting and marketing initiatives. Previously dubbed Urchin, Google Analytics is a robust web statistics software application provided by Google free of charge.

Simple and easy to use, anyone can start benefiting from Google Analytics in just a few minutes. Just add some basic code onto your website, and you’re ready to begin monitoring visitor trends.

After basic set-up, marketers can track important statistics like visitor referrers, navigation paths, page views, geo-location data and browser type. Know where your visitors come from, whether referred by search engines, ads, emails, blogs or affiliates. Know which cities, states and countries your primary visitor traffic resides in, so you can more carefully target future ad campaigns.

While hugely popular with webmasters and usability professionals, some Marketers have yet to realize the value Google Analytics plays when used to monitor email marketing campaigns. Track, evaluate and analyze results using colorful graphs and charts. Google Analytics makes it easier to identify trends, improve usability and increase your return on investment.

Email Marketing Campaign Set-Up

Using Google Analytics, email marketers gain greater control over the effectiveness and cost-efficiency of each campaign. Send carefully targeted, relevant messages, improve revenue opportunities and enhance your business reputation.

To get started, create a Google Analytics account by visiting www.google.com/analytics. Follow the directions provided to place tracking code onto the relevant website files. Once you’ve created a Google Analytics account and placed the provided code into your website, you’ll need to add parameters to URLs in each email marketing message. These denote which visitors arrive as a result of each email marketing campaign.

While some email marketing products, like StreamSend, add these parameters automatically, it takes just a few minutes to set it up manually.

Google Analytics looks for a few basic values in each link, namely the campaign source, campaign medium and campaign name. To set-up these values manually, simply change the parameter names shown in parentheses below:

1. Campaign Source (utm_source). This identifies the name of your email marketing system, such as StreamSend. If you don’t use an email marketing system, you can label your campaign source ‘Email Marketing’.

2. Campaign Medium (utm_medium). This identifies the campaign instrument used. In the case of email marketing, your medium is ‘email’.

3. Campaign Name (utm_campaign). This identifies the name of your campaign. The Campaign Name helps you differentiate between various campaigns or unique messages within each. Most Email Marketers use their message subject line or other identifying value for this parameter.

Using this process, campaign managers can monitor in-bound visitor traffic for any destination URL, whether a main landing page, a product page or other sub-page.

Example: Main Landing Page

* Before tagging: http://www.example.com/

* After tagging: http://www.example.com/?utm_source=StreamSend&utm_medium=email&utm_campaign=My%2BEmail%2BSubject

Example: Sub-Page

* Before tagging: http://www.example.com/index.php?page=home

* http://www.example.com/index.php?page=home&utm_source=StreamSend&utm_medium=email&utm_campaign=My%2BEmail%2BSubject

Tracking Email Campaign Results

Once an email campaign is properly coded and delivered, Google Analytics automatically monitors resulting website traffic. Find out which links were most popular with your recipients, when they visited your website, how long they stayed and where they navigated following arrival. Then adjust campaigns, body text layout and other variables to improve results over time.

To view campaign results:

1. Log into your Google Analytics account.

2. On your Dashboard, click ‘Traffic Sources’.

3. View your ‘Top Traffic Sources’ or click ‘View Full Report’ to see all traffic sources.

4. Locate and click the link identifying your email marketing Campaign Source. In our example above, your Campaign Source is your email marketing product, i.e. StreamSend, or ‘Email Marketing’.

On your Campaign Source page, Google Analytics provides details on the number of visitors generated by your campaign, the number of pages they visited, average time on your website, percent of new visitors to your website and the average bounce rate.

Campaign managers can also drill-down using the segments drop-down menu. This provides even greater detail on individual campaigns, keywords, geographic regions, browser types, operating systems and visitor activity, like the most popular landing and exit pages. Each results page provides the means to drill-down even further and fine-tune your data.

Google Analytics dramatically enhances the abilities e-commerce firms have in retaining and converting customers. Simply use the E-commerce tab to display purchase information to calculate ROI numbers for your campaigns.

Using Google Analytics, Email Marketers can discover simple ways to more effectively tailor their promotional messages, design and layout to their audience’s preferences, minimize steps in the purchase process, reduce shopping cart abandonment, improve landing page effectiveness and keep visitors on your website even longer by identifying and optimizing the weak links where most of your visitors exit. Use today’s robust delivery and tracking tools, and make each message count.

More Email Marketing Articles

In business, every decision you make should be based on facts. This process can be difficult, but in the world of ecommerce this can be accomplished relatively easy by using tracking software, tools which are specially designed to track, for instance, how well your advertising campaigns are doing.

There are various autoresponder programs offered on the internet today. However, not all of them offer complete tracking abilities. Before signing-up with an autoresponder service or purchasing an autoresponder software, you need to make sure that the tracking features are already provided. The features will give you the ability to measure the effectiveness of your email marketing campaigns.

There are several types of tracking features which are usually provided by a reliable autoresponder service or program. One of the most popular is a tracking tool to help you monitor how many clicks you have received so far. This can be accomplished by entering the website address that you want your subscribers to visit, and then the autoresponder generates special URLs that you can insert in your messages.

The tracking feature above can also be used to find out the number of subscribers who have downloaded an ebook or software. Autoresponder plays a vital role in building potential customers’ interest and excitement. This email marketing tool is often used to let people preview a product. For instance, if you have developed an ebook, you can use your autoresponder to tell your subscribers about it and let them download several chapters of your ebook.

Another tracking feature that can be found in many popular autoresponder services is the one that allows you to monitor the number of opened messages. By being able to track how many emails that have been opened, you can make better decisions in choosing your email subject lines. Compelling headlines will draw attention from subscribers, making them feel excited to open your emails.

Some quality autoresponders today also include a feature that allows you to set up different autoresponder addresses to track different marketing campaigns. Of course you can also use your own domain names for this purpose. You can then monitor the results of each campaign such as how many clicks you have received through the control panel of your autoresponder service account.

Some popular autoresponder services can generate easy to read reports. The information allows you to find out what is working, and what is not working. You can then change or remove campaigns or messages that are not doing well. It will essentially make your email marketing much more effective and profitable.

Once again, if you want to sign up with an autoresponder service, you need to make sure that it has already provided the tracking tools above. In addition, don’t forget to take the time to read the instructions to learn how to use the service effectively, including how to make use and to set up the tracking features provided. If there is a manual or help file for your autoresponder, read it carefully. The more you know about the service, the more prepared you will be to perform various marketing tasks with it.

Tags: Came, Campaign, Email, Marketing., Through, Track, Tracker, Visitors, Website
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